![]() ![]() Conservatives, who tend to be Fox News fans, have also chafed at what they see as Twitter’s shifting policing of its platform. In January, he declared in a statement that Facebook and Google ought to pay publishers for the right to use their links. The formerly enthusiastic tweeter quit the network in March 2016, declaring, “No more tweets for ten days or ever! Feel like the luckiest AND happiest man in world.”Īmong media executives, he has emerged as one of the strongest advocates for publishers against social media platforms, arguing that the relationship is unfair. Murdoch once embraced Twitter, but he has since soured on it. Another person who appears frequently on the network said, “I can’t imagine the publicity they’re losing with the Fox Nation launch.” “It’s like having a protest inside of your bedroom and not telling anybody.”Įven if Twitter does not generate big traffic for Fox, the platform is full of influential accounts. “It’s weird that a news organization would do a silent boycott,” said one former Fox News executive, who pointed out that, if there is a dispute with Twitter, the usual response would be to report on it. “Talking and confused,” is how one Fox News employee described the mood among staff. And nobody - including some buzzing Fox News staffers - seems to know how the standoff will end. Still, people close to the network said they thought Fox’s silence would have ended by now, particularly with the Fox Nation launch. “It is a good megaphone and helpful for breaking news discovery and some brand building but not sure any major media company thinks of its use/non-use as a major revenue issue per se.” “Twitter is not really consequential to the actual business of or News Corp in any meaningful way, so not sure it matters one way or the other,” emailed Raju Narisetti, a Columbia Journalism School professor who previously served as a senior vice president at Murdoch’s company, News Corp., as well as CEO of Gizmodo Media Group. If anything, his network’s recent absence is highlighting how little Fox News relies on the platform.Ībout 1.4 percent of ’s traffic came from Twitter in October - including both the network’s official accounts and any other links to Fox News on the social media site - according to the analytics tracker SimilarWeb, while nearly 70 percent came from direct clicks on the site. ![]() But owner Rupert Murdoch has long expressed frustration with social media platforms like Twitter, which he believes benefit greatly from news publishers’ content without offering enough in return. With the apparent boycott - which also includes the Fox Business Network Twitter feed, as well as a few other official Fox News feeds - set to enter its third week, Fox News has remained all but mum on why it’s avoiding the platform or what it hopes to accomplish. ![]()
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